VIVA Circle Logo Sweatshirt

A Fleece-lined sweatshirt with a new typography logo and circle motif logo. 

Logo designed by Masakazu Kitayama. Kitayama has worked extensively in the music scene, including numerous cover designs for Cornelius, Ichiko Aoba and more.



Cotton 52% Polyester 48%

VIVA Strange Boutique

Opened in the spring of 2019 in Setagaya, Tokyo, VIVA Strange Boutique is known to carry collaborative apparel goods with the new wave and post-punk artists Minami Yamaguchi, the owner of VIVA Strange Boutique, personally had an affinity of. With each release of the goods, Minami contacts every artists and musicians herself to initiate the projects and make the collection officially licensed. By paying the royalties from the sales, she believes she could give back to her favorite artists and labels.

For the original merchandise at VIVA, Minami works with the creative minds from Japan like SK8THING, Susumu Mukai and Masakazu Kitayama who cultivated Japanese culture scenes for decades.